As the seasons change, so too does the landscape of beauty. London Photographer Vlady Vala brings a wave of audacity and self-expression as she fearlessly pushes boundaries igniting a revolution in her latest work. Hypperalistic and bright colors take center stage, breathing life into each frame. Vivid blues and electrifying neons dance with metallic brilliance, creating a symphony of hues that defy convention.
Vlady explore's the rich and diverse palettes that nature has to offer. Focusing on the interplay between garments and objects, they create a tapestry of contrasting colors that speaks to the very essence of aesthetics. Earthy tones collide with vibrant pops of color, creating a visual symphony that captivates the senses. Her impeccable attention to detail is exhibited as she curate a narrative that seamlessly blends fashion with the artistic essence of the world around us.
This collaboration serves as a testament to the power of artistry and self-expression as we sit down with Vlady to talk about the inspiration and creative process behind it.
Photographer: Vlady Vala
Photographer Assistant: Yana Luhanova
Stylist: Hollie Quoreenton
Makeup Artist: Rosie Heley
Hair Stylist: Akari Matsumuto
Model: Fiona
Could you please introduce us to your work, what attracts you to photography and a brief explanation to your style of images?Â
I am a great lover of bright colours, using it for 99% of my work. For me the colour is most important component when I am preparing for the brief. I tent to struggle when I shoot something neutral. I love to experiment and pair colours together.Â
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What was your thought process when setting up the shoot you did with our studio?Â
The mood board for this particular shoot was made around a year ago and we did manage to organise it, but ended up with completely different concept than was initially planned. When I heard Projext Liquid offering a studio session I thought it’s finally the right time for me to re-shoot it again. I always try to make my shoots fun and to give an opportunity for the rest of the team to experiment, if we don’t then what’s the point? We had a lot of spontaneous ideas on set, sometimes challenging. Once I have the visual in my head I won’t stop until I get the right results.
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How did you come up with your ideas?Â
My main source of inspiration is nature, it comes through observation of everything that surrounds me on daily basis whether its a blue sky or rose in the garden. I like to explore the forests, hidden paths, fields and be amazed by richness of different colour palettes. As for photography, I was always very impressed by the work of William Eggleston, he is the godfather of colour photography. Back in 2012 I saw his saturated ‘Democratic forest’ series and next day I already bought my first film camera and started to experiment with colour film.Â
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Were there any specific styles you wanted to explore to showcase your photography skills?
There’s at least 10 new techniques and styles that I want to try and this will be my goal in 2024. One of them is a documentary, perhaps more reportage style fashion imagery.Â
Is there anything you would like to add extra to your experience that may be important?Â
I just wanted to say thank you to Project Liquid for an opportunity to use their space and create a piece of work that my team is very proud of! I hope this is a start for the new beginning and a long-lasting friendship!Â
